What does a REAL woman look like?
Purpose: Typical models displayed in advertisement are tall and thin with attributes the average woman you'd see walking down the street would not have. That kind of advertisement makes the majority of women aspire to be something that isn't realistic for the majority. This is ad by Dove was created to do the exact opposite, showing that your "girl next door" is beautiful too.
Audience: The audience is all women of different shapes, sizes, and colors. It's aimed towards the young, the middle aged, and the older woman, the mother and the daughter. Such diversity is shown by the wide variety of women posing.
Genre: The genre is skin care, advertising Dove's Beauty Bar and products. Dove shows mostly women in their most natural states to promote the use for everyday women, not just the model in Vogue.
Tone: The tone is very bright because of the variety of skin tones against the white background and underwear, the beauty and smoothness of their is more apparent.
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